WHY NOT BECOME YOUR ‘LOCAL HERO’

Prokill is a franchise opportunity with in the pest control industry, well on the way towards their goal of becoming a household name throughout the country within five years.

Prokill aims to lift the image of the industry, way beyond the ‘life of grime’ reputation prevalent with smaller businesses, into a professional highly accredited and recognized name that is setting standards wherever it operates. With ISO9001 accreditation, and BPCA, Exor, SAFE contractor and Link-Up status, and as recognized examiners for the Royal Society for Promotion of Health, Prokill hopes to raise head and shoulders over any local competition.

Geoff Whittle, Head of Development at Prokill emphasizes that, ‘we’re looking for individuals with the potential to develop and manage a significant portfolio of business that covers virtually every type of property in the land. We want people with an aim beyond ‘man and van’ mindset, more with a ‘man that can’ one who will control and guide a team within their chosen area. We’re only appointing one hundred franchisees, so they have to be people with a real desire to build a significant business with high rewards. There’s no hard-sell with this business, which is where the ‘Local Hero’ association arose – a modern day Pied Piper who’s welcomed into solve or prevent problems.’

‘Ashley is still waiting for a typical day!’

Ashley decided to leave his IT background and launched himself into Prokill Professional Pest Prevention just over a year ago. Since then he’s turned over in excess of £200,000, earned himself a good living and is already employing a team of individuals to cover the selling/surveying and technical roles.

‘I’m astounded at the profitability and variety of this business,’ enthuses Ashley, ‘There’s never a dull moment and no day is ever the same as the one before. I’ve solved problems for everyone from the owner of a luxury motor cruiser through to the trustees of a private school and a nationwide chain of estate agents – not to mention the fact that potentially I’ll be helping the owners of every industrial, residential, agricultural or leisure site throughout my territory in Dorset. I don’t know where else I could get the returns I’m getting in a marketplace that to all intents and purposes is totally recession-proof.’

Ashley started on his own with a single vehicle but by the end of his first year was running two more vehicles and employed staff that enabled him to progress towards his intended management role.

‘When I was first introduced to the ‘Local Hero’ marketing approach that Prokill has adopted I was a little skeptical,’ continues Ashley, ‘but we really are welcomed by our customers as most are quite anxious to remove their pest problems, as it can impact on both their health and business performance. The fact that we really are local is also a big bonus to our customers. What with climate change and 21st century lifestyles this market is sure to grow and grow in the future – to be part of it is the best decision I ever made.’

Previous experience within the industry isn’t necessary as all franchisees go through thorough residential and field training courses that cover every aspect of technical, administrative and sales activity that they’re likely to encounter. From day one of trading a franchisee will inherit the same national industry accreditations that enable Prokill to open doors that remain firmly closed to lesser competitors, and can be confident that he’s been taught to a level that is also nationally recognized and continually monitored for compliance by independent bodies.

‘Prokill told me that their franchise would tick all my boxes, in terms of bullet-proof market, profitability, variety, professionalism and fun! I have to say it was a tall order…but they were right on all counts. I can’t really ask for more, but I can certainly do more, as the opportunities are here to expand my business significantly in the coming years. If becoming your ‘Local Hero’ appeals, and earning good profits is even more attractive, then I would suggest you talk to Prokill.’